Product Launch Manager

  • Marketing
  • Enschede, Netherlands

Product Launch Manager

Job description

Do you get thrilled by bringing B2B products to global markets ensuring high revenue impact and customer satisfaction? Do you have a background in Product Marketing? Are you interested to work for a growing and innovative high tech company, where people and fun are part of our core values? We'd love to have you!

Your role as a Product Launch Manager at mCube group of companies

The main objective of this role is to maximize the impact of the group product releases on the market.

As a Product Launch Manager you will own and manage all mCube group product launches. You will ensure that all the cross-functional team efforts for product launches are aligned for the best Go-To-Market outcome. You will be a contributing member of the Marketing team and report to Marketing Director. You will be based in Enschede, Netherlands. You will work closely with Business, Product Management and Customer Success teams.

Key challenges:

  • Work with Product and Business Management to develop winning launch plans for new product launches
  • Partner with Product Management to align product and marketing strategies
  • Create value propositions and messaging using market insights
  • Validate product positioning and investigate new growth opportunities
  • Project manage product launch plans across all milestones, track deliverables, facilitate cross-functional alignment & communication, report progress to the stakeholders
  • Develop product marketing metrics to measure success of product launches, own reporting, monitor performance post-launch
  • Develop and maintain product marketing toolkits, including sales enablement materials


We are looking for an experienced Product Launch Manager, a team player with proven product marketing experience, a collaborative self-starter with the ability to influence and support others. Someone who thrives in a high paced entrepreneurial high tech environment where your analytical, result-oriented yet customer-centric mindset is highly appreciated. You have:

  • 5+ years of relevant product marketing experience, bringing products to market in B2B technology/hardware/software on global markets
  • Bachelor/Master degree in Marketing, Business, Communications, or relevant field
  • Proven experience working effectively in a changing environment; adaptable and resilient
  • Thorough understanding of the (inter)relationships between product creation and launch
  • Outside-in capability to assess whether product value propositions are complete and fitting
  • Data-driven judgment, rational and objective
  • Fluency in English

Working at the mCube Group of companies

The mCube Group of Companies is more than a leading innovator in the field of sports- and health-related high tech applications and solutions. Working for The mCube Group of Companies is working with colleagues that are inquisitive and entrepreneurial by heart. Naturally, there is a high level of cooperation within our teams. These teams consist of people with multiple international backgrounds, a sportive mindset and driven to get the most out of themselves. They share a passion for health, movement and technology. The mCube Group of Companies offers a position in an innovative, ambitious and international environment, with an attractive compensation package. The informal culture allows for personal input, growth and development. Full training in our products and services will be provided.

The mCube Group of companies consists of three innovative and leading high tech companies:


mCube ( is a technology leader in sensor solutions and data analytics for the Internet of Moving Things (IoMT). mCube integrates hardware and software to provide full-stack motion solutions that capture, digitize, and analyze motion data for a variety of applications. These solutions have been widely adopted across the health & sports, entertainment, and industrial & mobility industries.


Xsens ( is the leading innovator in 3D motion tracking technology and products. Its sensor fusion technologies enable a seamless interaction between the physical and the digital world, in consumer electronics devices and in applications such as motion analysis, industrial control and stabilization, health, sports, and 3D character animation.


Kinduct Technologies ( is a leading data and analytics software provider that is changing the way information shapes human performance. Kinduct’s highly secure, cloud-based platform allows sports, health and wellness organizations to spend less time managing their data and more time using it to inform decisions, promote constant improvements and produce exceptional results.

We encourage interested candidates to apply directly at Xsens, we do not wish to involve a recruitment agency to fill this position.