Channel Marketing Manager

  • Marketing
  • Enschede, Netherlands

Channel Marketing Manager

Job description

Do you get thrilled by driving growth in direct cooperation with a worldwide network of distributors and resellers? Do you have experience in international B2B channel marketing in high tech and/or sports or health-related field? Are you interested to work for a fast-growing, innovative company, where people and fun are part of our core values? We’d love to get to know you!

Your role as a Channel Marketing Manager

The main objective for this role is to accelerate the growth of mCube, Xsens and Kinduct via our distributors and resellers by tailored marketing programs.

As Channel Marketing Manager you will be a contributing marketing team member, reporting to the Marketing Director. You will work with our distributors and resellers around the globe to develop and execute lead generation activities that enable partners to acquire new customers and grow in revenues. You will own the marketing relationships with our partners and be a primary marketing contact for them. You will work closely with regional sales teams to make sure the regional marketing actions are aligned with the Xsens regional sales strategy.

Key challenges:

  • Work directly with distributors and resellers to define and execute joint marketing plans, that generate high-quality lead growth in the partner channels
  • Work closely with the partners to analyze local marketing needs and identify specific customer segments and industry verticals to market to
  • Develop detailed campaign plans for the partner channel, including goals, messaging, calls to action, marketing channels, follow-up activities, and success metrics
  • Equip and enable partners with the right marketing content and tools to conduct lead generation programs
  • Collaborate with Regional Sales Teams to coordinate and execute partner onboarding and training
  • Act as a Marketing Subject Matter Expert for the partners
  • Assist in partner-led marketing offline and online events, including exhibitions, webinars and conferences


We are looking for an exceptional marketing manager, a team player with proven channel marketing experience and the ability to take our cooperation with our partners to the next level. Someone who thrives in a high paced entrepreneurial high tech environment where your conscientious and results-oriented mindset is highly appreciated. You have:

  • A good mix of creative marketing skills and key account management
  • Bachelor’s degree in marketing, business, communications, or relevant field of study
  • 5+ years of relevant work experience in managing multiple distributors/resellers of varied sizes to build marketing programs
  • Proven experience in creating and executing detailed marketing plans
  • Analytic and data-driven demand generation experience
  • Demonstrated experience in working with sales teams in driving pipeline
  • Experience in cross-cultural management and communications
  • Knowledge of HubSpot, Salesforce
  • Ability to thrive in a demanding, fast-paced, high growth environment under tight deadlines.
  • Fluent in English

Working at the mCube Group of companies

The mCube Group of Companies is more than a leading innovator in the field of sports- and health-related high tech applications and solutions. Working for The mCube Group of Companies is working with colleagues that are inquisitive and entrepreneurial by heart. Naturally, there is a high level of cooperation within our teams. These teams consist of people with multiple international backgrounds, a sportive mindset and driven to get the most out of themselves. They share a passion for health, movement and technology. The mCube Group of Companies offers a position in an innovative, ambitious and international environment, with an attractive compensation package. The informal culture allows for personal input, growth and development. Full training in our products and services will be provided.

The mCube Group of companies consists of three innovative and leading high tech companies:


mCube ( is a technology leader in sensor solutions and data analytics for the Internet of Moving Things (IoMT). mCube integrates hardware and software to provide full-stack motion solutions that capture, digitize, and analyze motion data for a variety of applications. These solutions have been widely adopted across the health & sports, entertainment, and industrial & mobility industries.


Xsens ( is the leading innovator in 3D motion tracking technology and products. Its sensor fusion technologies enable a seamless interaction between the physical and the digital world, in consumer electronics devices and in applications such as motion analysis, industrial control and stabilization, health, sports, and 3D character animation.


Kinduct Technologies ( is a leading data and analytics software provider that is changing the way information shapes human performance. Kinduct’s highly secure, cloud-based platform allows sports, health and wellness organizations to spend less time managing their data and more time using it to inform decisions, promote constant improvements and produce exceptional results.

We encourage interested candidates to apply directly at Xsens, we do not wish to involve a recruitment agency to fill this position.